|
KMID : 0896220010210010257
|
|
Journal of Daegu Health College
2001 Volume.21 No. 1 p.257 ~ p.268
|
|
|
A Study of Introducing the CRM in the Distribution Industry
|
|
Park Su-Yong
Cho Hag-Rae
|
|
|
Abstract
|
|
|
|
This thesis is a study in how to Introduce the CRM in the distribution industry. At first, I reflected on the theories on the CRM and then suggested how to build the CRM in the distribution industry. We need the CEO’s firm belief on the CRM and all the workers’ active participation to build the CRM successfully.
|
|
|
KEYWORD
|
|
|
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|